On Thursday, July 11th, 2024, from 9:00 to 11:00 a.m., Kasetsart University held an online lecture titled “Business Model Canvas and Social Innovations” via ZOOM. The webinar, conducted in English by Acting Second Lieutenant Dr. Jul Thanasrivanitchai from the Department of Management, Faculty of Business Administration, Kasetsart University, marked the second webinar under the “KU AIdeation Challenge 2024: Expanding your potential to promote sustainable and resilient societies.” The first webinar, “Design Thinking: Creativity and Ideation,” took place on Thursday, July 4th, 2024.

Acting Second Lieutenant Dr. Jul Thanasrivanitchai highlighted the significance of the Business Model Canvas in enhancing business success, detailing its key components and principles. He also provided examples of successful Business Model Canvases from Thailand and abroad and discussed how artificial intelligence can be applied to develop the Business Model Canvas. This knowledge aims to equip participants interested in the competition with the ability to integrate their understanding of design thinking and Business Model Canvas with their expertise, fostering the creation of social innovations to present to the judging panel. The first round of submissions will be accepted from Tuesday, July 16th - Saturday, August 31st, 2024.

With an engaging and informative topic and the opportunity for participants to ask questions, the webinar saw a large turnout from both competition hopefuls and the general public. The Business Model Canvas, which was the focus of the session, is versatile and can be applied to various situations beyond business operations, including securing funding and presenting projects.

For those interested in watching the record of the first webinar, please visit https://www.youtube.com/watch?v=Jq7zvX-Sgkk

For those interested in joining the competition, more details can be found at https://sites.google.com/view/aideation2024/home